Jerome Rodale

Jerome Irving Rodale (August 16, 1898 – June 8, 1971) was a publisher, editor, author, playwright, and founder of Rodale, Inc. He was an early advocate of sustainable agriculture and organic farming in the United States. As an author, his work included several magazines and books, including books featuring different authors, on the subject of health. He popularized the term “organic” as a term for growing food without pesticides. Rodale also published works on other topics, including The Synonym Finder.

Sometimes considered the originator of the term organic as applied to agriculture.

Now he’s probably as famous for dying ‘live’ on the Dick Cavett Show although the show was never aired