Taste and Moon
Posted: 04 Jan 2017, 21:42
Expectation or Sensorial Reality? An Empirical Investigation of the Biodynamic Calendar for Wine Drinkers
Wendy V. Parr , Dominique Valentin, Phil Reedman, Claire Grose, James A. Green
Abstract
The study’s aim was to investigate a central tenet of biodynamic philosophy as applied to wine tasting, namely that wines taste different in systematic ways on days determined by the lunar cycle. Nineteen New Zealand wine professionals tasted blind 12 Pinot noir wines at times determined within the biodynamic calendar for wine drinkers as being favourable (Fruit day) and unfavourable (Root day) for wine tasting. Tasters rated each wine four times, twice on a Fruit day and twice on a Root day, using 20 experimenter-provided descriptors. Wine descriptors spanned a range of varietal-relevant aroma, taste, and mouthfeel characteristics, and were selected with the aim of elucidating both qualitative and quantitative aspects of each wine’s perceived aromatic, taste, and structural aspects including overall wine quality and liking. A post-experimental questionnaire was completed by each participant to determine their degree of knowledge about the purpose of the study, and their awareness of the existence of the biodynamic wine drinkers’ calendar. Basic wine physico-chemical parameters were determined for the wines tasted on each of a Fruit day and a Root day. Results demonstrated that the wines were judged differentially on all attributes measured although type of day as determined by the biodynamic calendar for wine drinkers did not influence systematically any of the wine characteristics evaluated. The findings highlight the importance of testing experimentally practices that are based on anecdotal evidence but that lend themselves to empirical investigation.
Conclusion
In conclusion, the findings reported in the present study provide no evidence in support of the notion that how a wine tastes is associated with the lunar cycle. The Pinot noir wines in the sample set were judged by experienced wine professionals as varying significantly in a range of characteristics. However, the day on which there were tasted did not influence these judgments. It is conceivable that the anecdotal reports of sensory effects that have been described in wine-industry media could be due to expectation effects rather than actual differences in the wines. Consumers expecting a wine to be more expressive and aromatic on Fruit days might actually perceive them as such through top down cognitive effects [22]. Such top down effects involving a range of factors have been reported previously. For example, Rose Pangborn and colleagues found that a white wine colored pink to give it the appearance of Rosé wine was perceived by wine professionals as sweeter than a non-coloured wine sample [23]. Likewise, researchers in Bordeaux reported that colouring a white wine with odourless anthocyanin to make it red led wine experts to describe the wine’s flavour as that of a red wine [24]. These results highlight the importance of testing, where possible, anecdotally-based notions and practices in the food and beverage industries. Further work, replicating this study and manipulating the lunar calendar information provided to the tasters, may help in validating the hypothesis pertaining to expectation-driven effects.
Wendy V. Parr , Dominique Valentin, Phil Reedman, Claire Grose, James A. Green
Abstract
The study’s aim was to investigate a central tenet of biodynamic philosophy as applied to wine tasting, namely that wines taste different in systematic ways on days determined by the lunar cycle. Nineteen New Zealand wine professionals tasted blind 12 Pinot noir wines at times determined within the biodynamic calendar for wine drinkers as being favourable (Fruit day) and unfavourable (Root day) for wine tasting. Tasters rated each wine four times, twice on a Fruit day and twice on a Root day, using 20 experimenter-provided descriptors. Wine descriptors spanned a range of varietal-relevant aroma, taste, and mouthfeel characteristics, and were selected with the aim of elucidating both qualitative and quantitative aspects of each wine’s perceived aromatic, taste, and structural aspects including overall wine quality and liking. A post-experimental questionnaire was completed by each participant to determine their degree of knowledge about the purpose of the study, and their awareness of the existence of the biodynamic wine drinkers’ calendar. Basic wine physico-chemical parameters were determined for the wines tasted on each of a Fruit day and a Root day. Results demonstrated that the wines were judged differentially on all attributes measured although type of day as determined by the biodynamic calendar for wine drinkers did not influence systematically any of the wine characteristics evaluated. The findings highlight the importance of testing experimentally practices that are based on anecdotal evidence but that lend themselves to empirical investigation.
Conclusion
In conclusion, the findings reported in the present study provide no evidence in support of the notion that how a wine tastes is associated with the lunar cycle. The Pinot noir wines in the sample set were judged by experienced wine professionals as varying significantly in a range of characteristics. However, the day on which there were tasted did not influence these judgments. It is conceivable that the anecdotal reports of sensory effects that have been described in wine-industry media could be due to expectation effects rather than actual differences in the wines. Consumers expecting a wine to be more expressive and aromatic on Fruit days might actually perceive them as such through top down cognitive effects [22]. Such top down effects involving a range of factors have been reported previously. For example, Rose Pangborn and colleagues found that a white wine colored pink to give it the appearance of Rosé wine was perceived by wine professionals as sweeter than a non-coloured wine sample [23]. Likewise, researchers in Bordeaux reported that colouring a white wine with odourless anthocyanin to make it red led wine experts to describe the wine’s flavour as that of a red wine [24]. These results highlight the importance of testing, where possible, anecdotally-based notions and practices in the food and beverage industries. Further work, replicating this study and manipulating the lunar calendar information provided to the tasters, may help in validating the hypothesis pertaining to expectation-driven effects.