http://www.dexigner.com/news/25966
Geyrhalter Wine Group recently launched a Biodynamic Calendar app for iPhone and iPad for long-term client Martian Ranch & Vineyard in anticipation of its Biodynamic certification in the coming months.
Biodynamics is a method of farming that emphasizes the farm as a whole system. It is a holistic approach that views the connection between the farmer, soil, plants, animals, and cosmos as a whole system. Based on a series of lectures given in 1924 by Austrian philosopher/scientist Rudolf Steiner, Biodynamics places an emphasis on composting and the use of a series of preparations made with natural ingredients. These preparations are used in a prescribed manner in compost, soil, and plants based upon the lunar and celestial movements to form the basis of the Biodynamic farming system.
"The Biodynamic Calendar app caters to serious Biodynamic vintners and wine connoisseurs as much as hobby gardeners," explained Fabian Geyrhalter, CEO/Creative Director of Geyrhalter Wine Group. "This is the first time that a Biodynamic Calendar has been put online and at your fingertips in a sophisticated manner. Sometimes you just want to know when to pop open that special bottle of wine. Working closely with Martian and development firm Urban Insight, this app is an example of the thoughtful, brand-oriented content that we love to create for, and with our wine industry clientele."
The app works as a visual tool that helps you easily track days for sowing, pruning, and harvesting a wide variety of crops, including vineyards, vegetables, and fruit orchards. It has the added benefit of identifying "Fruit Days," which are ideal days for tasting wines. With up-to-date hourly tracking of the various Biodynamic cycles in stunning visual ways, managing wineries agricultural crops under the guidance of the Biodynamic calendar becomes as easy as the click of a button.
"Many people are interested in Biodynamic farming as a natural and sustainable approach to agriculture," added Michael Roth, Martian Ranch & Vineyard Winemaker. "We're hoping that our app will enable people to better understand our farming and cultivation processes, and test for themselves whether wine actually tastes better on 'Fruit Days.' It's a great way to drive business to our website. Fabian and his team at Geyrhalter Wine Group are top-notch. They're artistically amazing and know how to translate any idea into the best possible product."